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West End Sensation WICKED Celebrates 5th Birthday On Tues 27th Sept

WEST END SENSATION WICKED CELEBRATES LANDMARK 5TH BIRTHDAY
TOMORROW NIGHT - TUESDAY 27 SEPTEMBER 2011

WICKED, the smash hit musical that tells the untold story of the Witches of Oz, will celebrate its landmark 5th birthday tomorrow night (Tuesday 27 September 2011) at London’s Apollo Victoria Theatre.

Jasmine Kerr
Acclaimed as “a phenomenon” (Sky News) and “the biggest thing in musicals since The Phantom of the Opera opened” (The Times), WICKED has become one of the West End’s most popular and successful musicals of all time, breaking countless Box Office records and winning multiple awards since its West End premiere in 2006. Amongst the production’s many notable accomplishments are:

·      Grossing an incredible £145 million at the UK Box Office to date.

·      Being the first, and so far only, West End show to gross over £1 million in a single week - taking £1,002,885 during w/c 27 December 2010.

·      Sustaining unprecedented year-on-year financial growth at the Box Office. The show is currently £2 million up on the same period in 2010.

·      Playing over 2000 performances, with standing ovations at every performance, and attracting almost 4 million theatregoers to date. The 4 millionth theatregoer is currently forecast to attend in November 2011.

·      Being twice voted by theatregoers as London’s ‘Best West End Show’ (Whatsonstage.com Awards in 2011 and 2010) and winner of the 2010 Oliver Audience Award for ‘Most Popular Show’.

·      Now being one of the 10 longest running musicals currently playing in the West End and one of the 20 longest running West End musicals of all time.

·      Developing ongoing relationships with national charities (including The Ben Cohen StandUp Foundation, The Woodland Trust, St John Ambulance and Mousetrap Theatre Projects) through its FOR GOOD programme, which champions and supports a range of causes born out of the themes of the show. The musical also created the WICKED Young Writers’ Award in 2010, chaired by author Michael Morpurgo with patronage from HRH The Duchess of Cornwall.

UK Executive Producer Michael McCabe commented: “This is an incredible landmark for all of us involved in Wicked and we couldn’t be more delighted to have become such a popular, long-running hit. We are also proud that our continued success has enabled us to support so many charitable projects though our on-going ‘For Good’ programme. Our heartfelt thanks go to every single person who is part of this extraordinary production and to the millions of theatregoers who have been so supportive of the show since our very first performance five years ago.”

Apollo Victoria Theatre, Wilton Road, London, SW1V 1LG

Official UK website, video trailer and online booking: www.WickedTheMusical.co.uk

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