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TAKE THAT announced as 1st headliner for Barclaycard presents British Summer Time Hyde Park 2016

Take That 
Saturday July 9, 2016 
Barclaycard presents 
British Summer Time Hyde Park 2016



Barclaycard presents British Summer Time Hyde Park kicks off its 2016 announcements with exciting news. One of the world’s most successful live pop bands, Take That will perform in London’s historic Hyde Park for the very first time - following in the footsteps of some of music’s most illustrious stars that have graced the Great Oak Stage.

Since 2013, Barclaycard presents British Summer Time Hyde Park has hosted some of the biggest and best live acts. From The Rolling Stones to Neil YoungThe Libertines to The WhoKylieBlack Sabbath to Taylor Swift, music history has been written almost night by night. 
Take That If someone would have told us in 1991 ‘hey guys in 24 years you’re going to be playing at one of the most famous parks in the world’, I probably wouldn’t have believed whoever said it. We are thrilled to have been invited to headline Barclaycard presents British Summer Time Hyde Park. The atmosphere will be amazing, I know that between us and the audience, there’s going to be an incredible energy."

Take That live shows have become works of art in themselves and the band are sure to bring their unique and unrivalled production to the Royal Park.  Their recent ‘Take That Live 2015’ Tour sold out arenas around the world this year, including 10 nights at London’s O2 Arena and performing to over half a millionTake That are defined by some of the most memorable and spectacular live productions in music history and this show will certainly be no exception. Concertgoers are assured an unforgettable evening of live entertainment.

Take That have had seven UK Number One albums, 12 UK Number One singles, sold over 45 million records, won six Ivor Novellos, eight BRITs and sold over seven and a half million concert tickets in their lifetime.

Formed in 1990 as a five piece, they took the world by storm, with songs including ‘Relight My Fire’‘Everything Changes But You’ ‘Could It Be Magic’‘Pray’ and A Million Love Songs, becoming part of the UK’s songbook.  By the time Robbie Williams left to pursue a solo career in 1995, phone lines had to be set up to counsel distraught fans.  Classic anthems Never Forget and ‘Back For Good’ marked his departure.  In 2005, they returned as a four piece to huge acclaim, reaching national treasure status before welcoming Robbie back for 2010’s Progress album and a tour that broke records by selling out eight nights at Wembley Stadium.  Now, with Jason Orange moving on, Gary Barlow, Howard Donald and Mark Owen have again successfully re-invented themselves as a three piece.

The album ‘III’ went straight to Number One at the end of 2014, marking another poignant moment in the band's legacy. The album includes their most recent hits including ‘Get Ready For It' written for the blockbuster movie Kingsman and No.1 hit 'These Days'.

In the last few weeks, the band unveiled their new track ‘Hey Boy’ in an exclusive performance on TFI’s series opener on Channel 4.  The song breaks new ground for Take That with chunky 80s synths and a huge chorus; the track was produced by Greg Kurstin whose previous work includes production credits for Ellie Goulding, Katy Perry, Lana Del Rey and most recently Beck’s epic ‘Dreams’. The Song features alongside three new studio tracks on the band’s Take That - III - 2015 Edition which also includes the live DVD of their most recent UK tour Take That Live 2015 giving fans a front row perspective to relive the spectacular.

Take That are a fitting presence in the pantheon of Barclaycard presents British Summer Time Hyde Park, which hits its fourth year in 2016, firmly established as the essential London summer event.

The event has established an illustrious history in just three years, redefining the ‘music festival’ and producing many #BSTMoments.  This year, fans can follow the #BSTMoments hashtag and submit their own memories to win tickets and more, here are some of ours:

2015
      Taylor Swift invited a collection of the world's most wanted supermodels on stage half way through her set this year
      Blur offered actual 99 ice creams from their onstage Ice Cream van to the front row.
      The Who celebrated their 50th anniversary at Hyde Park UK gig.
      Grace Jones was a series of mind-blowing moments and incredible costumes (or lack of).  Plus, that moment she rolled along and then dropped off the stage while still singing…..
      Thousands of kids broke the world record for a Frozen sing-along on this year’s Family Day, performing ‘Let It Go’ together.
     Arctic Monkey’s Alex Turner let himself go and danced like no one was watching to The Strokes first UK gig in 4 years in 2015 - everyone was watching.
      Lionel Richie arrived in a limousine by the main stage this year to see The Who and headed backstage to ask Pete Townshend's advice on playing Glastonbury the next day.
      Nile Rodgers and Chic invited a crowd up on stage to dance, including Sam Smith and Cara Delevigne, who also attended/danced on stage this summer
      Everyone from Chris Martin and Gwyneth Paltrow to Florence WelchKeira Knightley and Emma Watson enjoyed the hospitality.

2014
      The Libertines' surprise return prompted fan pandemonium in 2014.
      Dougie McBusted’s other half Ellie Goulding climbed on her friend’s shoulders to sing along to the band as they performed on a giant UFO in the middle of the park in 2014.
      Black Sabbath's day in 2014 was an exhilarating gathering of the heavy metal tribes in the Royal Park.

2013
      The Rolling Stones brought the house down in 2013 playing in Hyde Park for the first time since their legendary 1969 gig.
      Bon Jovi stormed through a 3 hour performance and 3 encores on the very first night of Barclaycard presents British Summer Time Hyde Park in 2013.
      Elvis Costello and Ray Davies took over after headliner Elton John fell ill.  Tickets were given away free and the park became a mass sing a long with some of the greatest songwriters of all time.

Barclaycard presents British Summer Time Hyde Park is nominated in the UK Festival Awards 2015: 
Best Major Festival, Best Family Festival, Best Headline Performance (Taylor Swift), Best Hospitality, Line-Up Of The Year 

Previous awards wins include: 
Headline Performance of the Year (The Libertines) at the UK Festival Awards 2014 
‘Festival of the Year’ at the UK Event Awards 2013
‘Best Use of New Technology’ at the Festival Awards 2013

James King, Senior Vice President, AEG Live commentsTake That are the biggest live band in the UK. To have them bring their amazing, full live experience to Hyde Park is a great honour for us. Their production is simply the best that there is. This will undoubtedly be the show of summer 2016 and impossible to miss.”
Daniel Mathieson, Head of Experiential Marketing and Partnerships for Barclaycard, said: “Barclaycard presents British Summer Time Hyde Park has quickly become one of the entertainment highlights of the summer and next year’s event is already shaping up to be another unforgettable one. We’re announcing today that iconic pop band Take That, who are renowned for their amazing live performances, will headline on the 9th July. Barclaycard customers can get ahead of the rush for tickets with exclusive pre-sale access from the 9th November and should act fast to avoid missing out.” 
Alun Mainwaring, Head of Events at The Royal Parks, said: "Alun Mainwaring, Head of Events at The Royal Parks, said: “We are very proud of what has been achieved so far with Barclaycard presents British Summer Time Hyde Park. Take That is sure to be another iconic milestone for this world class event which, since 2013, has attracted over a million people to the park. By attending BST, fans not only get to see the best artists from around the globe but by enjoying themselves are providing vital funds which go back into maintaining this amazing park.”



GENERAL ON-SALE: 9AM FRIDAY 13TH NOVEMBER
Barclaycard presale tickets: 9am Monday 9th November
Barclaycard/AEG presale: 9am Wednesday 11th November

Ticket Prices: 
£65.00            General Admission     
£75.00             PriorityEntry                      
£99.00             PremiumView                    
£175.00           Barclaycard VIP Summer Garden                                          
£299.00           The Terrace
£250.00           Diamond Circle

@BST_hydepark

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