GARY BARLOW, MICHAEL BUBLE, RIZZLE KICKS & LABRINTH discuss why Music Matters in new video

Children in Need Rocks
Performers discuss why Music Matters in new video

As Children in Need rocked Manchester at the MEN on Thursday, a number of the artists performing, including Gary Barlow, Michael Bublé, Rizzle Kicks and Labrinth took some time to speak to the Music Matters team to answer the question, 'Why does Music Matter to you?'. 

The interviews featured in this new video are part of a wider campaign from Music Matters which aims to engage music fans directly, highlighting the value of music and raising awareness of legitimate online music services.  The importance of the enduring value of music which the campaign wishes to highlight seemed poignant at an event such as Children in Need Rocks which looked to raise money by inspiring people through music. As Labrinth discusses in the clip, 'You can change lives through music, you can inspire people through music, and it's done so many things already...'

Other artists including Tinie Tempah, Ed Sheeran, Noel Gallagher and Matt Cardle have also offered their opinions which can be viewed now on the campaign website: The site also features a number of well received animated films from artists such as Elbow, Paloma Faith, Sigur Ros, Bernard Butler, Kate Bush and most recently The Beatles.

The Music Matters campaign was first launched in March 2010 as a credible artist driven campaign.  In its first year it has attracted unanimous support from all sectors of the music industry – managers, all four major record labels (Universal, Sony, Warners and EMI) and independents, publishers and retailers as well as some of the worlds most loved artists. In recent times technological advances mean that music is more readily available and accessible than ever before. Music Matters aims to start a conversation to get people thinking about how valuable music is, where they get their music from and through this make the right ethical choices when consuming music.

Why does Music Matter to you?